Campaign Website

Create a new responsive campaign website

Metsä Group is a Finnish forest industry group consisting of five core business units. Metsä group is present at over 30 countries worldwide. Metsä Groups core businesses are tissue and cooking papers, board, pulp, wood products as well as forestry services.  

We were tasked to present their five business units as one entity. As all the business units operate together five videos were produced that actually consist of one longer video. The video was the basis for the campaign and online experience. User participation and new facts were very important to the client and our vision of the site. These can be found under the community posts and infographics that are combined into the video. 


Client: Metsä Wood     My Role: Concept Development, User Experience     Agency: Hasan & Partners 2104     Status: Online