Metsä Group is a Finnish forest industry group consisting of five core business units. Metsä group is present at over 30 countries worldwide. Metsä Groups core businesses are tissue and cooking papers, board, pulp, wood products as well as forestry services.
We were tasked to present their five business units as one entity. As all the business units operate together five videos were produced that actually consist of one longer video. The video was the basis for the campaign and online experience. User participation and new facts were very important to the client and our vision of the site. These can be found under the community posts and infographics that are combined into the video.
I was part of the digital development team and together we created the experience. My role was to figure out the concept and UX design of how we showcase the online experience.
This is a personal concept project where I wanted to test Bohemian Coding's Sketch 3 application. I used the Sketch 3 to create visuals for an app idea that I have had for quite some time already.
After the two weeks trial period I can definitely recommend anyone to purchase the application. It is only 80 dollars.
Sketch 3 interface is similar to the one from keynote. It is super simple and intuitive to use. Sketch 3 is a mixture of Illustrator and Photoshop packaged with the ease of Keynote. Best part was the simplicity of slicing and exporting assets in different sizes.
As far as the KOALA App I cannot talk too much yet as it is still work in progress. The idea of the service is strong ands I am going to proceed with the business. The visuals presented here were just meant to prove the concept.
If you feel like you have questions and want to get in touch please do so.
Naapurin Maalaiskana is a completely new brand In Finland. They have an innovative new way of producing quality meat. Essentially the whole process in in the producer’s hand. They make everything from start to finish and thus can ensure that the meat quality is clean. The company is new and enters an already busy market with their meat producing process. We wanted to differentiate them from the traditional meat producers and farmers.
Our task was to design a new and easy to use website. Obviously it should be responsive but also easy for the company to update and maintain. We opted out for a traditional layout with rich visuals that guide the users. We were still able keep the original brand identity.
The “Grillimaisteri” is a Lild branded tour that takes place every year. The tour and its products are all heavily branded and focused on grilling. The previous website was full of fire and other macho elements. Our task was to design the campaign site and align it with the new softer marketing campaign.
We opted out for a responsive grid and used box elements. Lidl has a vast amount of “Grillimaisteri” branded products and recipes that they wanted to showcase. To make sure the website works we utilized an icon based filtering in the secondary navigation.
Work completed at hasan & partners with help from Perfect Fools.
Evice is a start-up with a unique new product. Evice let’s pet owners recognize the wellbeing of their animals without having to visit the vet. This new mobile service scans a pet’s urine sample and instantly showcases medical results to the pet owner.
Evice had the engineering technology but lacked in transforming the know-how into an understandable product that could be used by consumers. We worked on defining the service design for the service i.e. how the application fits with the packages. The company also needed a new brand identity to match it’s core online content such as the application and website. Naturally the same look and feel was pushed to the packaging and other print documents.
Currently the service is available for both iOS and Android devices. Hopefully the brand and its unique service will prosper in the future.
KONE launched their new NanoSpace™ product to the market. Our job was to construct a launch campaign for it. We were due to create the marketing strategy, find the key messages and produce all required assets for launch.
The campaign consisted of a product video, product website and print materials. Key was to make sure that all channels emphasize the core benefits of the KONE NanoSpace™ elevator.
In the product video we showcase the daily problematic issues tenants face with old outdated elevator. Thereafter we show in detail how KONE changes all the parts within a record timeframe of just two weeks.
Likewise the campaigns product website is designed to be informative but still an interactive experience to navigate for the users. Important is that the users get familiar with the key benefits of the product in a new understandable way.
Ecompter is a start-up focused on hotel sustainability. Ecompters main product is an online widget that calculates hotel guest’s carbon commissions. The company needed a new service design concept, marketing strategy and visual identity.
The new Ecompter service includes an updated online offering for the widget calculator and company website. We also created a fast amount of various brand aligned new elements to the hotels such as banners and offline print products. All deliverables wrapped around a completely new brand identity.
-Strategy and Concept Development
Work completed at hasan & partners.
This is a personal concept project from 2012. I think that people should be able to watch high quality live streaming online events on the go. The Snowboard Classics is an iPad app that lets users experience the different extreme sport competitions around the world.
The application is designed to have almost no visible navigation. Primary navigation happens by swiping vertically and horizontally. Users select a tour organization such as the TTR Tour, Dew Tour or Red Bull Tours. Thereafter they can tune in to watch the live stream from Tokyo as it happens or make a note on next week’s competition in Munich.
The best part of the service is the chance to compare runs and discuss them with friends. Did the judges make the correct decisions? You can synchronize and watch two different runs at the same time.
Jolla is a new phone manufacturer born from the ruins of Nokia. The company has massive potential to disrupt the market and create a new open source ecosystem.
Jollas first phones were about to go live. Jolla however needed to prove to the public and their investors that there was a market for Jollas. We were due to create a pre-order campaign for Jolla.
The main message of the campaign became the other half of the new Jolla devices. We utilized twitter as the main driver for campaigning. In the beginning we set up a two weeklong countdown of images indicating the notion of the other half. The images in the video represent how two worlds unite for a greater entity.
All pre-order launch activities were targeted towards the campaign website. The pre-order webpage was a downward scrolling “parallax” page showing both the product and telling the new device story to all Jolla fans.
Work completed at hasan & partners.
I am the other half
Wärtsilä wanted to promote their Services Business. We proposed to showcase Wärtsiläs services by creating a video offering website with an interactive element. For us the challenge was to create videos from content that was mostly static images.
We opted to utilize Wärtsiläs existing content archives and turn them into videos by adapting a split screen mechanics style into the videos. This brought motion into both still images and videos.
In addition to the videos and website having their own specific identity we also included and interactive element. The site run by an interactive presenter. The presenter will introduce the website and pop up every now and then to interact with customers. For example when the users are idle the presenter will encourage and remind them to further explore the site.
GREENi is a startup focused on golfing. Their main product is a tracking device aimed for golfers and club owners around the world.
We created a new service design concept for GREENi. Our strategic proposal was to gamify the experience and essentially make the GREENi iPad app the 2nd screen for watching golf.
Golfers can use the app from home while watching the TV program or on-site during the competitions. With the help of the Greeni iPad app users can track in real-time their favorite players on the European Golf tour. Users create their personal player decks, which will guide them throughout the tournaments. The app shows you where your preferred players are and how they are performing during the game.
Live each moment for the first time. Watch aerial views and new video angles from the green. The users camera perspective changes as the player moves forward on the field. Users can identify the golfer’s ideal sweet spot area and compare the players past performances.
KONE was due to launch its biggest innovation in nearly 20 years. KONE has been developing new equipment for the high-rise market. The KONE UltraRope will enable elevator travel heights up to 1000 meters.
The KONE UltraRope product video was the basis for the campaign. The video is heavily done using CGI and special effects. Since the product video would be in the core of the campaign we opted out to create everything as an integrated production. This included the computer animated video, website and print materials. Now all produced content could be utilized cross-different media channels and keep the campaign visually aligned.
The campaign website is the main “landing” page for people outside of the launch event and therefore it was crucial that the content and style followed the video. The site is tablet compatible as well.
I was part of the campaign concept creation team. My role was to figure out the product communication strategy and overall idea for the product video. I was unfortunately not involved in the production phase and final tweaks with the client.